Here's a familiar story in every mortgage broker's personal
experience: How many times have you worked your fingers to the bone to
get an appointment, met with the agent who promised to give you
business, only to never hear from this individual again? Or maybe you do
hear from this individual again, but he/she always has an excuse as to
why the business is not forthcoming? It seems that most agents
over-promise and under-deliver every bit as much as many mortgage
brokers do. What do you do? What exactly is going on here? If you've
participated in any of my free conference calls, then you know what my
theory is in this situation. I will touch briefly on this, and then we
will discuss a marketing strategy that will help you overcome this
situation.
Let's begin with the why behind the situation. When a
realtor promises to give you business, how many potential outcomes are
there? Either he will or he won't? What can cause the agent to not send
business? One answer is that he/she could be an agent who closes very
little business and legitimately has nothing to give. If this is the
case, then you need to ask yourself, why are you spending time with
agents who have nothing to give in the first place?
The second
answer is that the agent told you that business would be sent simply to
get you off the phone or to get you out of his/her hair. Finally, the
last possibility is that the realtor has had second thoughts or is
hesitating to use you because the potential reward has not exceeded the
risk of using an untested mortgage broker thus far. The last possibility
is the one that most mortgage brokers run into time and again Article Source: http://EzineArticles.com/190335
